Another very clean vector illustration using the nature color palette thoughout.
I really like the illustrations used on the packages. Some really clean vectors and the use of texture in the first image continues the theme around the box. Also using a natural/ warm color palette.
Environmental sustainability & Rainforest Alliance.
RA is creating a new ethical economy that provides jobs, improves lives and protects our planet.
By creating job opportunities in poor communities while conserving the natural environment.
By recruiting global businesses to source responsibly produced goods and services.
By putting the choice to support sustainability in the hands of consumers.
Since 1987, the rainforest alliance has helped two million workers lift themselves out of poverty, certified sustainable practices in working forests and farmlands around the world and protected the habitats of wildlife and endangered species, including tigers in Sumatra and great apes in the Congo.
Another element of photography. Keeping it rather simple in terms of color too.
Many advertisements for the rainforset alliance (first image) are based around coffee/tea. They’re normally very clean looking. I really like the use of color, some are like really warm /forest themed colors.
Some also play with the subject like ‘Every Leaf traps C02’ has a cut out illustration of a power plant/town letting off fumes on a leaf. So it’s like leave traps/or has been replaced but the C02 admissions.
These are very simple clean vectors using the coffee shop element and mixing in with wildlife and the enivorment. In the first image the elephant trunks are representing the steam from off tea/coffee.
The second image is much more type based showing what happens with the amount money taken from your coffee or tea.
Much more photographic, straight to the point about supporting certified farms by buying their product. Aimed at a much older audience and would be used in newspapers and on display around the shop/cafe.
